Organic Search Engine Optimisation
Remember those Spy vs. Spy comic strips in the Mad Magazine? SEO works in exactly the same way. There are clandestine black-hat tactics to fool the machines and then there are natural white-hat best practise strategies to reach humans. With every search algorithm update, major Search Engines like Google, Yahoo, and Bing are working to make search results more relevant.
Sure, paid SEO, Pay-per-click, or Google Adwords Advertising can work for you, but stop feeding the monsters and your ranking will suffer. Organic Search Engine Optimisation is a FOOL-PROOF way to ensure that you climb the ranks in the most cost effective, efficient, and sustainable way possible. If you can see the value of doing it right the first time, let’s talk about ways to make your website irresistible to both humans and machines.
Organic SEO will not make you a superstar overnight, but it will make your website visible to Search Engines for years to come.